The Ultimate Natural Feeding
For Your Best Friend

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Why Raw Food?

There are many aspects as to why a raw diet is the best way to go for your pets, let alone the fact that it’s incredibly tasty to them!

We all love our furry friends and feeding your pet a nutritional, balanced diet is crucial to maintaining their health over the long term. That’s why at our family-run business, we select only the finest, 100% natural, human-grade meat for our pet products. After all, if it’s not good enough for us, it’s not good enough for them!

But what about allergies I hear you ask? Our tasty treats are completely gluten-free and contain no fillers, additives or pesky preservatives. All of our game is ethically sourced from the gorgeous fields surrounding our Norfolk-based HQ and our food is regularly batch tested by an independent laboratory for additional analysis. Rest assured, we’re passionate about what we do and your pet’s health is our number one priority.

Cleaner Teeth

Just like humans, keeping your pets teeth and gums healthy is important! They don’t have the luxury of using a toothbrush, so we include ground bone (and the natural enzymes that they contain) to break down plaque and fight the production of tartar. Chewing on raw bones also releases endorphins that help to keep your pets calm and happy.

Fewer Allergies

It’s fairly common for pets to experience an allergy to food, grains, fleas, ticks, household chemicals, pollen or something else. Giving your pets our human-grade meat can decrease the risk of itchy skin and gastrointestinal problems.

Better Weight Control

According to the PDSA, almost half of all pets in the UK are overweight! Not only are most dry foods full of carbohydrates, but they lack the nutritional benefits to provide your pets with what it needs.

Better Skin Conditions

Many pets who eat a grain-based diet go on to experience some form of skin condition. Whether it’s itchy ears, fur loss, or something nastier, our raw food goes a long way to preventing this. Our products, do not and never will, contain additives, fillers or preservatives, all known ingredients which are sadly found within most dry pet foods!

Softer Coat

Your pet’s coat is the best way to gauge its health and if it is getting everything it needs nutritionally. Cheap products found in kibble, such as corn, soy and wheat, all lack the nutritional values linked with providing an excellent, shiny coat. Give your furry friends what they deserve and feed them the way nature intended. 

Increased Immune System

Nutrition plays a big part in maintaining your pet’s ability to fight off disease. Omega acids, found within fish, meat and bone, help to combat many common illnesses, such as eczema and arthritis, whilst combatting much more worrying ailments like strokes and heart disease.

Fresher Breath

There’s nothing worse than bad breath, especially when it’s coming from your best friend on four legs! Eating a raw diet protects against issues like gum disease, tartar buildup and plaque… all of the culprits of bad breath!

Better Behaviour

A raw diet calms your pet, whilst readying them for the day ahead! It’s no wonder that your pet feels underwhelmed by a bowl of kibble instead of a tasty treat of raw meats, vegetables and fish!

Better Muscle Definition

The animal proteins in a raw diet improve your pets’ metabolism, whilst helping to build and maintain muscle.

Smaller & Less Smelly Stools

Fed up with big, sloppy, stinky poos? Yup, us too! A raw diet provides a typically much firmer, smaller stool than what you will see on a dry diet. No more need for double bags!

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